The Swedish Migration Agency introduces a new logo featuring a heraldic coat of arms
Update Explained
The Swedish Migration Agency is adopting a new logo that incorporates a heraldic coat of arms. This change aims to emphasize the Agency's role as Sweden's migration authority and to mark the beginning of a new phase in its activities, especially in light of European cooperation under the EU Pact on Migration and Asylum. The new logo will retain elements from the previous design, such as the red color and the bridge symbol. These changes are meant to reinforce the Agency's identity, enhance clarity and legitimacy, and provide stronger legal protection against misuse. The rollout of the new logo will begin on September 1, 2026, and will occur gradually as materials are updated.
What changed
The Swedish Migration Agency is introducing a new logo featuring a heraldic coat of arms.
Why it matters
The introduction of the new logo will enhance the Swedish Migration Agency's visual identity and strengthen its association with the Swedish state. This should provide clearer recognition as the official migration authority and enhance protection against misuse.
Key dates
Start
Sep 1, 2026
The new logo rollout begins on September 1, 2026.
Key details
- The new logo includes a heraldic coat of arms to strengthen the Agency's identity.
- Elements like the red color and the bridge symbol from the previous logo are retained.
- The rollout will be gradual, affecting digital and physical channels.