The Swedish Migration Agency’s new logo is now being introduced
Update Explained
The Swedish Migration Agency has unveiled a new logo as part of its efforts to reinforce its identity as Sweden's official migration authority. The logo, which includes a heraldic coat of arms, signifies that the Agency is a part of the Swedish state. This new emblem will be phased in gradually across all digital and physical mediums, beginning with the Agency's website and digital services, and will eventually replace the old logo in letters, decisions, and signages. For a period, both old and new logos may be seen together, and organizations that utilize the Agency's logo must update to the new version starting September 1. The new logo is part of the Agency's response to new European migration rules under the EU's Pact on Migration and Asylum, symbolizing a new phase in its operations.
What changed
The Swedish Migration Agency introduced a new logo featuring a heraldic coat of arms to symbolize its status as a Swedish state authority.
Why it matters
Organizations using the Agency's logo must download and use the new logo to replace the old version.
Who is affected
- Organizations using the Swedish Migration Agency's logo
Key dates
Effective
Sep 1, 2023
Organizations should begin using the new logo from this date.
Key details
- The new logo features a heraldic coat of arms, indicating the Agency's status as a part of the Swedish state.
- Both Swedish and English versions of the new logo are available for download.
Important notes
The old and new logos will coexist temporarily as the transition occurs gradually across various platforms.